It happens to us all…an important client meeting with “less than desired” results. With a little planning and a partnering process for the conversation those types of calls can be reduced. Suppose you are preparing for an important client conversation. With “less than complete” client knowledge your discussion, if not “target on”, could produce a meeting outcome of buyer delay and stalled sales cycles. On the other hand, planning and using the Four Client Agreements defined below will help you gain the critical information to build customer focused recommendations, move the sales cycle forward and distinguish you as a valuable [...]