Arlene Johnson

Workshops > Strategic Selling and Conceptual Selling

Strategic Selling and Conceptual Selling

Aligning Buying and Selling Processes in Complex Sales

The Strategic Selling and Conceptual Selling programs combine to offer a process to strategically pursue complex opportunities by understanding both the buying and selling processes at work. The program, which uses both the Blue and Green Sheets, helps map out both the sales opportunity being pursued and the expected outcomes of each critical customer interaction.

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